Understanding prosperity

As we realise the global impact our work has, we need to continually rise to the challenge of financial inclusion and education. This report proves that the concept of prosperity means something different to individuals across different markets. Thro

Key findings


Over 75% of respondents believe that financial services can help people plan for future prosperity.


60% of respondents feel financial services have already helped them to become more prosperous.


50% of people surveyed believe you cannot be prosperous without access to financial services.


For over 30% of respondents ‘good health for friends and family’ is key for ‘prosperity’.


Only 25% of respondents feel that ‘being wealthy’ in itself is necessary for prosperity.


Nearly one in ten respondents declare that they don’t have access to any major financial service.

What did the 10,000 people we surveyed say?

Play the video for an overview of the report findings


Global Prosperity Map

Click on a country to learn more about its population’s perception of access to financial services and prosperity